— Supporter allocation and lottery phase will have fixed prices. Dynamic pricing itself continues

(Source: Sky News, December 3, 2025)

In December 2025, UK's Sky News reported, based on a statement provided by FIFA, that
the ticket sales policy for the 2026 North/Central America World Cup has been partially revised .

What was revealed this time is that
"certain categories will be sold at fixed prices" .
Amid growing global concerns about the full adoption of dynamic pricing,
this is an important change for fans.

However,Dynamic pricing itself has not been withdrawn.
Note: non-exempt categories may still see price changes.

What Will Be Protected as "Fixed Price"?

FIFA clarified to Sky News that the following categories will have fixed prices .

1. Participating Nation Supporter Allocation (PMA: approx. 8% per match)

• Fixed prices applied as "ring-fenced allocations"
• Covers from group stage through knockout rounds
• The most protected category from volatile price fluctuation risks

2. Lottery Sales Phase (December 11 - January 13)

• The wording "for the duration of the next ticket sales phase" means
  all applications during this period will be sold at fixed prices
• The initial phase offers the most "price certainty"

Only these two categories are guaranteed as "fixed price."

What "Remains Unchanged"?

FIFA's statement includes the following wording.

“FIFA defended using fluctuating pricing.”
“The pricing model reflects existing market practice in North America.”

As these two sentences indicate,

• dynamic pricing (a demand-driven price model) continues to be adopted
• the stance of aligning with North American market practices remains unchanged
• fixed prices are limited to only certain categories

In other words,
prices are likely to fluctuate significantly for popular matches and later phases
is what this means.

Why Is This Revision Important?

1. Reduced Risk of "True Supporters Being Priced Out"

With the supporter allocation (PMA 8%) now at fixed prices,
the most passionate fan base is now less susceptible to price surges.

2. The Lottery Phase (12/11-1/13) Becomes the "Safest Purchase Window"

• Fully fixed prices
• No risk of sudden spikes due to demand pressure

Whether you can secure tickets in this phase
will significantly change your subsequent ticket strategy.

3. However, the "Market Price Phase" Will Definitely Come

The moment the lottery phase ends,
the fixed price guarantee disappears.

Therefore:

• USA, Mexico, and Canada matches
• Japan national team matches
• Major cities (LA, NY/NJ, Dallas, Miami, etc.)
• Knockout stage

still carry a high risk of price surges.

What Should Japanese Fans Do?

1. Go All-In on the Lottery Phase (12/11-1/13)

This is the only "zero volatility period."
If you can't secure tickets here, subsequent phases will see demand-driven pricing,

2. For Japan Matches, the Supporter Allocation (PMA 8%) Is Safest

• Fixed prices
• Clear seat allocation
• Not affected by market prices
  The more you want to see Japan play, the higher the value of PMA allocation.

3. The Resale Market Is "Fully North American Style"

With FIFA explicitly stating they will "align with North American market practices,"
official resale price fluctuations are unavoidable.

You need to factor in the "possibility of premium pricing."

Key Points to Watch Going Forward

• Specific allocation of fixed-price seat categories
• Sales format after lottery phase ends (first-come, variable pricing)
• Price behavior in the resale market
• Market changes due to demand concentration after the group draw
• Price differences depending on which city Japan's matches are assigned to

We will continue updating this information as it develops.

Summary: This Change Provides "Partial Reassurance"

What FIFA revised is specifying which categories are protected by set pricing and
the dynamic pricing mechanism itself continues .

That said:

• Supporter allocation
• Lottery sales phase

With these most critical areas now protected,
this is definitely positive news for fans.

The 2026 tournament is the largest in history.
With price unpredictability at unprecedented levels,
securing tickets during the fixed-price phase becomes the most important strategy.

Information Sources

Sky News (December 3, 2025)
“FIFA backs away from using dynamic pricing for all 2026 World Cup tickets”.”
— Primary reporting citing a statement provided by FIFA.